Mid Day Meals Promotional Ad
I will shortly we uploading an ad I made for the Indian Government as a part of my technology project to promote Mid Day Meals. The purpose of this ad is to spread awareness through media to those who are unaware of this scheme. The ad was directed, shot and edited by me with guidance from my technology teachers.
I shot at a school called located approximately 20 kms from Ahmedabad, a large city in the state of Gujarat located in western India. It was a beautiful school with large areas of vacant land. Social integration amongst the children was commendable and working with them was an experience all together! They were creative, obedient and clever individuals with great potential and enthusiasm. Both the times I visited their school, I was touched by the atmosphere and drawn to the fact that other children should also be provided with facilities to help them grow into independent human beings.
More technically speaking, this was a vigorous project which required long hours and hard work and responsibility while using the expensive electronic equipment. The video camera I have used to shoot this ad is the Song HDV and the editing software I used was imovie ( available on mac computers only) it was a relatively simple software to edit with.
Mid Day Meals…
Significance of the Issue
Millions of children in India sleep unfed every day. Their school career is interrupted because of constant money constraints. Instead of going to school, young children are made to work alongside their parents to gather a decent amount of income to run the house hold for basic necessities such as food and shelter. This disables the child of education which can secure his life in the future.
Children living in the circumstances mentioned above are provided with little or no food and remain illiterate for their entire life. Their parents do not enrol them in school because that would mean spending more money and less income if the child does not work. The parent’s ideology makes sense but it leads to an illiterate nation and abuse of children. The central government of India began the mid day meal scheme to reach across the nation and help eradicate malnutrition and class room hunger. Free meals were also used as an incentive to convince more rural parents to send their children to school. Other prime reasons included gender equality, enhancement of cultural diversity between the peer group and extermination of descriminaition between castes.
On September 28th 2001, a law was passed by the Supreme Court of India, to ensure the incorporation of each Indian state with regard to the mid day meals scheme.
Within 6 months, all state governments were asked to provide children attending government schools with a mid day meal free of all costs to the child.
MID DAY MEAL SCHEME (MDMS) [1]
However, despite the government efforts, many states refused to follow the orders. There still remains fistful of states which have not complied or lack participation till date.
Though the mid day meal scheme has not achieved complete national participation, the midday meal programme covers 11.97 crores of school children across India. These children study between classes I to VII and are a part of the 12.79 lakh schools which provide mid day meals.
[2]The government entitles each child 1 fresh, hot mid day meal every working school day. Government schools are supplied with food grains by the central govern ment, free of all costs. Children studying in classes I-V (primary classes) must receive 100 gm food grain, 20 gm pulses and 50 gm vegetables each day. Children studying in classes VI –VIII (upper primary) must receive150 gm food grain, 30gm pulses and 75 gm vegetables each day. The cooking expenses are provided by the central government to each state/union territory. For primary classes, Rs. 1.58 is spent per student per day. Similarly, Rs. 2.10 is spent per student per day studying in upper primary classes. However, the North eastern states receive Rs.1.89 and Rs 2.42 respectively per child, per day.
[1] Extracted from: INDIA, SUPREME COURT OF. “SUPREME COURT ORDER OF NOVEMBER 28, 2001 .” Right to food. http://www.righttofoodindia.org/orders/nov28.html (accessed January 14, 2009).
[2] Statistics provided by Mr. Vikram Sahay.
Why is education Important
There are many kids in the world suffering because of lack of education and so I would like to introduce this topic as I see many kids of my age working on tea malls, sweeping in multiplexes when their age if for playing and educating. If kids of today’s generation get educated then they will be able to open big factories and mills, and they will have a good future and we will be able to see a good future for India.
India will grow as a country too as today India comes in under developed countries because if illiteracy, and unhygienic way of living. If illiteracy dies from our country then people will have manners that they will start living their lives in hygienic ways as they will understand the difference in the way of living and like this India will be counted in developed countries and there will be 1 day when we will be in top ten countries. I have a dream of seeing India counted in top ten countries, and I would like to make my dream possible. My dream will be possible only if people start getting educated, and if illiteracy dies from the country. If we make the young ones educate then they have a chance of having a good future. The kids have a chance that they will get a job in good and popular companies as today companies look for highly qualified people. After they do job for some time and they get enough experience they can open their own business. A business man is always a successful man.
But to let all this happen we need to change our selves first and then try to change the world. We need to stop making our child work and send him/ her to school. Mahatma Gandhi used to say “Bring the change you want to see”. So we need to start it from ourselves and then spread it to everyone.
Here is a graph which will show you the education statistics of India
This graph shows the statistics of education in India. It shows how many males and females leave the school because of some or the other reason and when do they leave.
Get Inspired…
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- If you can read this, thank a teacher - Anonymous teacher
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- Develop a passion for learning. If you do, you will never cease to grow
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- Learn not only to find what you like, learn to like what you find
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- The beautiful thing about learning is that no one can take it away from you - B.B. King
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- Learning is finding out what you already know - Richard Bach
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- Education's purpose is to replace an empty mind with an open one - Malcolm Forbes
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this post talks about educating children at the same time providing them with proper food.
please help me take this problem to an extend where i can invlove more people to find solutions for generating a change in it.
Corruption! It’s True…
Have a look at this comic, it is quite funny, and very true!!! ;-)
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RTI… Here you go…
Here is a list of questions that we could to inquire in RTI. This list will help you to understand the kind of questions you can ask RTI. It is important to note that the RTI does not handle complaints. They will only answer if they have records or filed information upon your request. You can ask why the electricity of an area is not consistent, but you cannot make a statement. Scroll down to view a video that will help you more…. (more…)
USE RTI! Here’s how to….
RTI means that you have access to any kind of governmental information you can think of. It only needs to be with the government. They could be records, emails, orders, rules and so on. This is a lot of information you can gain and use, or not use for that matter 
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Responsibility is Dignity…
Terrorism is an issue too... Ask RTI about the security lapses during 26/11, it is important to now where we made mistakes in order to improve them.
Scroll down for Anti-Corruption Video…
I open the morning’s news paper, and brace myself for the headlines that I know will upset me. A daily dose of a rape case here and a murder there is becoming a habit for us Indians. The crime rates rise with the sun, but refuse to set with it. Just like the warming climate, they soar and threaten to go high, higher than our imagination can reach. A girl gets stabbed 15 times because she protested against an eve-teaser to the police, another 16 year old girl kills family to elope with a ten year older lover. A news reader is found dead in her car, early in the morning for no apparent motive. Each case becomes a level more disgusting, but some don’t even come to sight, ones that are committed by the more “sane” crowd of people, us. (more…)
Stop Being Stereotyped!!
It is a stereotype phrase that “boys are better than girls”, but this is not true. Because the humanity is developing, and females have the economic potential as men do. If we do not educate the females, the economic help from females would be less.
In India, there is a lot of discrimination against women and making them work at home is a major part of that prejudice against females. Out of 113 million people in the primary school are illiterate in the world in which three fourth are females. 875 million of adults are illiterate and of course, the majority is females. Recently the Indian government has taken this issue in notice and is taking action on it. The government gives you free education until you are 14. Still, some people do not know how to take advantage of that. The reasons are mostly economical or cultural for that the girl child is not been educated. If the mother is illiterate, then her first priority will be that the girl stays home and gives a hand in household work, and then she would think about educating her daughter in the school and give a financial hand later in life.
People ask, “Why educate girls?” Because its human rights. Education is the key to open the door to come out of the poverty and decrease the population growth too. It is likely that educated women have smaller families with two to three children, but illiterate woman can have up to eight children. Moreover, the educated women have a healthier family than non-literates.
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Tips For A Girl-Child Educated Society
Phasellus mi pede, lobortis quis, interdum id, hendrerit a, orci. Vivamus in est ut enim adipiscing commodo. Morbi elit. In hac habitasse platea dictumst. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce purus. Ut non urna. Aenean dignissim, arcu eget porttitor semper, metus purus dapibus turpis, imperdiet ullamcorper sem sem vitae magna. Vivamus in ligula id metus eleifend aliquet. Sed sollicitudin. Pellentesque eget risus ut elit interdum luctus. (more...)
1 + 1 + 1 = 3 is better OR 2 + 2 + 1 = 5 is better??
Asma
Age: 17 years old
Family members:
Asma: She is 17 years old and does not go to school now. Asma stopped studying after failing the 10th grade. She wants to give another chance to study by appearing in the 10th board and study further. However, she cannot, as there is no female at home. Asma is planning learn embroidery and then make another door for the earnings, by sewing embroidery for other people. (more...)
Mother after her(for work) + Father behind her Brother (For Money) = She needs Help for getting back to studies!
Fatima: 15 years old
Family members:
Fatima: She is 15 years old. Just gave the 10th board exams. Helps her mother at home, and will not continue after 10th. She wants to study further if she gets chance, but as her parents cannot afford the school fees, she respects her parents’ decision and does not oppose it. (more...)