My Page!!
The advertisement above as made by me; Sakhi Ganeriwala as a student of Mahatma Gandhi International School. As part of our 10 grade assessment process, we were asked to choose a social or environmental issue and formulate its awareness through an ad. We were provided with equipments and any other resources we required from the school and were provided quality help from our moderators and teachers. As everyone chose different topics, I chose food wastage. In the beginning of my project, I conducted a survey to choose between three issues; food wastage, monuments and air pollution. Being the 2nd most wanted, food wastage fascinated me and I felt it to be a different issue.
As I researched deeper into my chosen topic, I did not want to create an advertisement on simple ‘waste of food’, of how it happens. I found out, people had various reasons or in better words, excuses to wasting food. Therefore, I developed an advertisement displaying the different excuses of food wastage.
I feel today, beggars including children, adults and people of all age groups try and find ways to earn money; try and find excuses for people to lend them money so they can sleep with filled stomachs. On the other hand, people living in proper living standards come up with excuses to wasting food. Amazing contrast, isn’t it?
So many people sleep with an empty stomach along the hope of earning a bit of money the next day. Moreover, people like you and me do not take into consideration this fact. While throwing our food away, we don’t think about those people on the street-those which can be fed and nourished from the food we throw away. These were some of the reasons I chose this particular topic.
Food Wastage attracted me as I thought of it as a major issue, especially in my community with the population bands and the food crisis. To figure out which excuses were popular; I conducted surveys through the society. As you see above, the three popular issues turned out to be- ‘too much food’, ‘not tasteful’ and ‘I don’t like it!’
Though I found these to be extremely lame excuses, it was the real truth; the truth that I wanted to spread through different people and make them aware of such an issue. Through our 2 month project, I collected actors, substituted them, decided sets, costumes and mainly; my target audience. Taking up a social issue, I had to be extremely clear on who I was targeting. Finally, I decided to target the adolescent age group. As I was shooting on my school campus, it gave me a good link. I could link my advertisement on the basis of the school context and student population.
Also, to make my advertisement extremely symbolized, each and every shot and scene in my ad is filmed in the cafeteria of my school. Though this is an unnoticeable fact, I felt this to have extreme symbolizes with my topic and its aura.
Feeding OURSELVES!!
As we all know, wastage of food is related to individual mindsets. In our society, there are various people who waste food and those who find reason behind this issue and people from each corner of each city and each age waste food through great quantities every day. But, it looks like the residents of India have their own way of looking at it. Through a survey conducted, it looked like people though it was the age-group from 15-25 which wastes the most; basically, the age of adolescents to bachelors.
As the graph states above, approximately 45% of the people wasting food is the adolescents and bachelors. A lot of times, as bachelors live alone at home, they have food sitting in their fridge until it gets rotten and eventually has to be thrown-a possible reason. Not only this, but there are various excuses people come up with today to waste food. Well, t looks like we have answers for it as well. Through the survey conducted, there were common quotes that people heard every day related on food wastage. (more…)
Society States!
In order for any individual to live, food, shelter and water is important. Of course shelter isn’t a major problem along with water, but food is something that gets wasted in billion quantities- something extremely unhealthy for us and our society. Today in India, over 160 million children go to sleep hungry and over 150 million suffer from no nourishment and malnutrition. Over 1.2 billion people earn less than Rs.1 per day- an amount that has no value in the world today. The people in India including the manufacturer companies and industries waste food worth up to Rs. 58,000 crore- an amount in which 49 million can be fed, 35 million can be nourished and the rest can survive on a daily basis. Out of this 30% goes into wasting fruits and vegetables and 25% into pulses and grains. (more…)
