LET IT RING WHILE YOU DRIVE
As part of the ‘technology cycle 1’ of MYP year 5 moderations, we made commercial on social issues. We worked through many stages of the technology cycle, beginning with investigate till create and then evaluated the process. The video in this article is a product of the whole process. I chose to work on the issue of cell phone driving because I feel that like underage driving; using cell phone while driving is also an undesired attempt to suicide. A study by Professor David Strayer states that “If you put a 20-year-old driver behind the wheel with a cell phone, their reaction times are the same as a 70-year-old driver who is not using a cell phone.” I looked at a variety of alternatives to avoid the use of cell phone while driving. But finally I concluded that not picking up the cell phone while it is ringing is the best alternative as using hands-free does not reduce the risk of accident. This is proved by a statistical report of the NHTSA which says that the number 1 source of driver inattention is use of a wireless device. The story of the commercial is based on the perspective of a man. It shows a comparison between the the view of a builiding while driving without and while talking on phone while driving. The tilted view of the man is exaggerated to create the desired impact and to make the avertisemet humorous. Traffic rules are made by a country’s traffic department to assure the safety of the citizens. And so I believe that obeying to traffic rules is a moral duty of every citizen.
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http://www.nationwide.com/newsroom/dwd-facts-figures.jsp
http://www.newsdial.com/technology/communication/cell-phone-statistics.html
Euphemism
Drive for Safety
Driving while talking on the cell phone has become a very common habit among people of all age groups. This results into many road accidents taking the lives of many people. This happens due to lack of attention because the drivers are distracted by the conversation. Even the use of bluetooth devices does not help the drivers in concentrating. They are only looking but not really seeing. Many studies have shown that use of cell phones while driving increases the risks of accidents among all age groups. To combat this, traffic rules have been formed that ban the use of mobile phones while driving. However, many people continue to disregard this rule.
The advertisement here aptly shows that a moment of carelessness can result in dangerous accidents. Using a toy car, it tries to put across this point very succinctly. It reminds us that it is very important to have complete focus on the road while driving. This is essential not only for the driver’s safety but also for the safety of other drivers and pedestrians.
Cell Phone Driving: A social issue?
Dialling, answering and having a conversation on phone while driving is dangerous. While dialling or answering the phone the person has to take his eyes off the road. Also, one of the hands remains engaged while using the phone. Hands-free is used by some people to avoid the danger of an accident. But this does not reduce the risk as the person’s attention is in the conversation instead of the road. A study by the University of Utah states that the motorists talking on phone through hands-free are 18% slower in braking and 17% slower in regaining the same speed.
Another option is to park the vehicle on a side and then talk. But (more…)
