Mid Day Meals Promotional Ad

I will shortly we uploading an ad I made for the Indian Government as a part of my technology project to promote Mid Day Meals. The purpose of this ad is to spread awareness through media to those who are unaware of this scheme. The  ad was directed, shot and edited by me with guidance from my technology teachers.

I shot at a school called                located approximately 20 kms from Ahmedabad, a large city in the state of Gujarat located in western India. It was a beautiful school with large areas of vacant land. Social integration amongst the children was commendable and working with them was an experience all together! They were creative, obedient and clever individuals with great potential and enthusiasm. Both the times I visited their school, I was touched by the atmosphere and drawn to the fact that other children should also be provided with facilities to help them grow into independent human beings.

More technically speaking, this was a vigorous project which required long hours and hard work and responsibility while using the expensive electronic equipment. The video camera I have used to shoot this ad is the Song HDV                     and the editing software I used was imovie ( available on mac computers only) it was a relatively simple software to edit with.

Mid Day Meals…