Euphemism

Drive for Safety 

 Driving while talking on the cell phone has become a very common habit among people of all age groups. This results into many road accidents taking the lives of many people. This happens due to lack of attention because the drivers are distracted by the conversation. Even the use of bluetooth devices does not help the drivers in concentrating. They are only looking but not really seeing. Many studies have shown that use of cell phones while driving increases the risks of accidents among all age groups. To combat this, traffic rules have been formed that ban the use of mobile phones while driving. However, many people continue to disregard this rule.

 The advertisement here aptly shows that a moment of carelessness can result in dangerous accidents. Using a toy car, it tries to put across this point very succinctly. It reminds us that it is very important to have complete focus on the road while driving. This is essential not only for the driver’s safety but also for the safety of other drivers and pedestrians.